The primary goal of packaging design is to attract customer's attention by communicating what the brand stands for. Provoking emotions and connecting to the brand is consequently an integral part of the packaging design. With this realization becoming stronger among the brand creators, packaging is becoming more and more complex in terms of structures/shapes, innovative substrates, variety of inks and printing technology, to which a design must respond and adapt. Time to market, accuracy of delivery across multiple substrates and culturally diverse geographies, all of this also tax to the best of brand management infrastructures.
It is this challenging situation that demands a specialist approach towards pre-media management for packaging. ABPS, being the largest Premedia organization in India, in the packaging landscape defines 'Packaging Premedia' with its unique model of business that brings the print accuracy of client's packaging communication maintaining the turnaround pace - 'Speed to Market'.
What differentiates ABPS from other pre-media players is its strong quality management procedures & robust project management system developed to match up the global spread of our clients. Over and above that, what we bring to the table is the domain expertise in packaging print. Our business model is carefully crafted to ensure that client's delivery aspects remain uncompromised. ABPS has one of the best in house technological platforms in the country like state-of-art color management set up, proofing set up, Online Management System, in house studio, mock up cell and many more.
ABPS workforce comprises of the qualified professionals with varied print and packaging experience. We have specialized production teams for various printing processes like gravure and flexo, trained under the team leaders who come with more than 20 years of real life print experience. Our studio teams work in shifts & in dual locations to ensure complete business continuity to our client.
With 2 production centers in India, capacity of 60,000 artworks annually, over 10 years of experience in the packaging pre-media space working with blue chip clients like Unilever, General Mills, Kimberly Clarke, ITC, etc. ABPS is undoubtedly the most trusted partner when it comes to outsourcing pre-media. ABPS is part of the prestigious ADTS Group (www.adtsgroup.com), one of the country's packaging powerhouses. Other group companies include Cognizance Packaging (one of the country's largest packaging solutions companies) & General Prints (A premier Print Management Company).
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